Strategic consulting & communications management
Every story is
connected. So is
every strategy.
The Everything Story is a boutique communications consultancy for companies and organizations working in energy, technology, and policy.
An inside out approach to earned media
My specialty is working with executives, policy teams, and communications teams to break down high-level or long-term goals into step-by-step earned media outreach plans. I start from how journalists actually find and build stories, then craft campaigns that leverage key points in that process.
If there’s something you need that isn’t spelled out on the services page, let’s talk about it. If I can’t do it, I probably know someone who can.
Why “The Everything Story”
Nothing is siloed
Because the energy story is the geopolitics story is the AI story is the affordability story.
In a world of increasing complexity and competition, nothing is siloed. Communicating clearly and effectively means acknowledging the connections between the systems that frame our lives and the way we experience them.
And who am I
Jillian Goodman
Before starting The Everything Story, I spent more than 15 years as an editorial leader at some of the country's premier general interest, business, and technology publications, including New York Magazine, Fast Company, Bloomberg News — where I oversaw the politics and policy section, edited features at Bloomberg Businessweek, and helped launch Bloomberg Green, Bloomberg’s first vertical dedicated to climate change and clean energy coverage — The Information, and most recently Heatmap News.
I bring not just a deep roster of media relationships across a variety of publication types and interest areas, but also an intimate knowledge of where the clean energy economy and information economy intersect.
Next